Feedback from Interim 1

Week 3 interim assessment 

The feedback from our group in class was: 

It's cute and fun because of the choice to use the dogs to represent a neighbourhood. However to communicate the idea of a pack more of a varienty of dogs would support this, as well as help to represent a diverse neighbourhood. In term of composition our class mates thought it was too spaced out and the title needed to be bolder, they also thought the colours looked too girly, so we need to go back and think about who we are targeting. Moving forward this is a concept that we could continue to develop by playing with the idea of pet dogs but bringing in the concept of connection and a BBQ, this could be done by putting a chef hat or apron on a dog, or a bone on a BBQ, or have imagery of BBQ utensils.  

We didn't have time to get class feedback on this concept, but we feel like our other two concepts are stronger because of the way they the ideas in the could be developed across our website and flyer. 

We have chosen to go with this concept because it represents both a classic kiwi get together (fish and chip night) as well as the idea of a team and how important neighbourhood connection is. 

We can also so how we could play with the ideas of pair of things across our flyer and website, for example in an emergency kit, a can opener would team up with a can and batteries would team up with a torch. 

The feedback for this poster was:  

Our group in class said the layout is abit too linear and boring. More colour and pattern maybe would help this and make it  more engaging. Playing with text and illustrations would be helpful.

They said it's very kiwi and the idea of two things working together works well, but could be more playing around done to push it further. They also mentioned how it looks like an ad for tomato sauce and chips which makes it hard to pick up what the poster is about. It doesn't feel very neighbourly at this stage so more imagery could help this. We could use team in different ways and also work on content that makes the concept clearer.