Reverse Brief

Background

Young flatters in Wellington often don’t interact with their neighbours. There are a number of reasons for this. Most young flatters regularly come and go on short leases and don’t know how to initiate a relationship in a new suburb. They also don’t have an incentive to connect with the neighbourhood because they know they aren’t going to be there for long. There is also the perception other neighbours have of young flatters that makes this this connection harder to initiate.  Young flatters have a bad reputation of being noisy and disruptive, and are often judged this way from parties that were held in the flat even before they lived there. This makes young flatters scared to reach out to their neighbours. There are also other reasons like they can’t be bothered, feel like they are too busy and don’t have the confidence.

Requirements

Develop a trans-media campaign that promotes and facilitates a neighbourhood Summer BBQ. This will include a poster, flyer and website that will have downloadable resources that can be used by individuals in order to initiate their own BBQ.

Objective

     - Assure neighbours young flatters are nice. 
     -To show young flatters how rewarding and useful neighbourhood connection can be by making it fun and easy.
·    -To connect people and promote neighbourliness.  
·    -To benefit the mental health of the community.
·     -Ensure the neighbourhood is prepared for an emergency as a collective.
·     -To promote 5 ways to well-being promoted by the mental health foundation: connect, give, take notice, keep learning, be active.
·     -To achieve Koha by gifting the facilities needed to organise a neighbourhood event in exchange for community connections and creating ongoing relationships between neighbours.
·     -Help neighbourhood be prepared for a crisis, but giving the information and connections they need.

Audience

We are communicating neighbourhood in particularly we want to encourage young flatters who tend to move around a lot and not getting involved in the community to become more connected and aware of their neighbours.

Contextual tangibles and intangibles

Tangibles

Connection, Summer, BBQ, Food, Music, Games, Park, Trees, Young adults, Bright happy colours

Intangibles

Vibrant, Welcoming, Inviting, Bubbly, Warm, Happy