Developments

Week 3 - Thursday

After the last class we both have been working on a range of developments of the 'perfect team' idea. We have played around with using hands to create more of a neighbourly feel and also played with the idea of the actual food being a 'team' by making them hug.

We thought the idea of using hands and the motion of squirting tomato sauce on the fish n chips felt more inclusive and neighbourly. Although it didnt feel like much of a rhetoric, as it looks like we are using the obvious symbols of chips and sauce. We want to use the chips and sauce as these two things work well as a team 'the perfect team'. This acts as a metaphor as we are implying that getting to know your neighbours will result in 'the perfect team.'

 We are thinking of continuing with this idea as it was brought to our attention that it is quirky and fun and can appeal to a lot of audiences. It was suggested that we think of more pairing that work well as a team that we could add to the poster or continue throughout our website and flyer. We thought this idea emphasised the idea of the tomato sauce and chips being a team aswell as neighbours which is what we wanted to make sure of. We need to work out how to make this idea clever and not too cheesy.

Website research

Wire frames - Week 3

NZ Opera

Purpose

·      1. To advertise current and upcoming shows

·     2.  Link to ticket sales.

·     3. Information about school programmes and community involvement.

·     4. Information and encouragement on how you can support the NZ Opera, this is encouraged by information about community involvement (good cause).

·     5.Contact information.

It’s goals

The homepage shows the key goals of this website by creating a hierarchy of information. Firstly it is to advertise the current Opera and have an easy to access link to by tickets. Then it is to encourage financial support from the community.

Unique attributes

·     1. On the home page the upcoming events section has a photograph which as also a link to ticket sales, this is a clever way to encourage sales.

·      2.Clicking the search icon the whole top bar becomes a search bar, this is very easy to see and use.

·      3.The logos of the sponsors are links to their websites.

Aesthetic and behavioural aspects

This website has subtle movement on most of the pages which makes it feel dynamic and interesting.

On the “support” page small images pop up one by one.

On the “Events” page bars showing different shows slide in at different times.

On the “latest” page boxes of information slide upward. Subtle movement is used that all work together, but no two pages are the same.

On the “community” page and the “schools” page the images and text are alternating, creating movement and visual flow.

The colour choice of black and gold is very relevant to the subject matter, the gold communicates luxury and the black communicate night-time, a night at the opera.

350.org

Purpose

• To encourage awareness of what stuff is happening in the climate
• Get poeple involved in current issues surrounding the climate. This is done through having an area to write your email address.
• People can access many different articles and sources.

It's Goals

• To make people aware and get them more involved.
• Get people to join in on the 'global climate movement'
• Encourage more interest. 

Unique Attributes

• Bar to type email address instantly.
• There is a link page to tweets that relate to climate issues.
• A lot of different articles and links to various information including videos and reports.
• The image in the background changes every now and then.

Aesthetics and Behavioural Aspects

• The first thing that caught my eye was the text 'we're Building a Global Climate' which cathes the attention of the audience and instantly tells them what the website is about. The sub text under tthis justifies the purpose.
• Under it is an area to write your email address in order to become more involved.
• There is quite a lot of information which is quite overwhelming and im not sure what peices of information are more important or what I should click on. This partly because of the lack of heirarchy.
• there are links accross the top to navigate the user around the website, like the 'about page' and 'resources' which can be useful. Although these links are overloaded with different options again and it becomes confusing.

Feedback from Interim 1

Week 3 interim assessment 

The feedback from our group in class was: 

It's cute and fun because of the choice to use the dogs to represent a neighbourhood. However to communicate the idea of a pack more of a varienty of dogs would support this, as well as help to represent a diverse neighbourhood. In term of composition our class mates thought it was too spaced out and the title needed to be bolder, they also thought the colours looked too girly, so we need to go back and think about who we are targeting. Moving forward this is a concept that we could continue to develop by playing with the idea of pet dogs but bringing in the concept of connection and a BBQ, this could be done by putting a chef hat or apron on a dog, or a bone on a BBQ, or have imagery of BBQ utensils.  

We didn't have time to get class feedback on this concept, but we feel like our other two concepts are stronger because of the way they the ideas in the could be developed across our website and flyer. 

We have chosen to go with this concept because it represents both a classic kiwi get together (fish and chip night) as well as the idea of a team and how important neighbourhood connection is. 

We can also so how we could play with the ideas of pair of things across our flyer and website, for example in an emergency kit, a can opener would team up with a can and batteries would team up with a torch. 

The feedback for this poster was:  

Our group in class said the layout is abit too linear and boring. More colour and pattern maybe would help this and make it  more engaging. Playing with text and illustrations would be helpful.

They said it's very kiwi and the idea of two things working together works well, but could be more playing around done to push it further. They also mentioned how it looks like an ad for tomato sauce and chips which makes it hard to pick up what the poster is about. It doesn't feel very neighbourly at this stage so more imagery could help this. We could use team in different ways and also work on content that makes the concept clearer.

First Concepts

Week 2 Thursday

We each explored multiple different concepts in order for us to narrow down what was working and what wasn't

After meeting up we both decided we liked the concept of having text bubbles. The reason we liked this is because it is relatable to a younger audience which we are targeting we also thought it could be a good way to communicate the idea of neighbourhood gossip. After experimenting with this concept we are unsure about it because we want to create a poster that is fun and inviting, and although we are  targeting young flatters we don't want to exclude other neighbours. We also were unsure on how we would continue this concept throughout a website and a flyer.

Generating Ideas

Week 2 - Monday

Today in class we did a random word association excersise as a class. Then we broke up into our pairs and continued to generate ideas. We found this very helpful because we came up with concepts we never would have without trying this technique.

We came up with this word list from our mood board to help us.

Here are a few of our quick thumb nail sketches we generated in class. 

Mood Boards

Week 1 

In preperation for the next class we each did a few mood boards, collecting a variety of images, textures and colours that related to our topic. We have collected images that relate to neighbourhoods and BBQs, colours and textures we thought we could use and also have been finding examples of posters. These will be really helpful when generating concepts and coming up with a whole lot of ideas.

Reverse Brief

Background

Young flatters in Wellington often don’t interact with their neighbours. There are a number of reasons for this. Most young flatters regularly come and go on short leases and don’t know how to initiate a relationship in a new suburb. They also don’t have an incentive to connect with the neighbourhood because they know they aren’t going to be there for long. There is also the perception other neighbours have of young flatters that makes this this connection harder to initiate.  Young flatters have a bad reputation of being noisy and disruptive, and are often judged this way from parties that were held in the flat even before they lived there. This makes young flatters scared to reach out to their neighbours. There are also other reasons like they can’t be bothered, feel like they are too busy and don’t have the confidence.

Requirements

Develop a trans-media campaign that promotes and facilitates a neighbourhood Summer BBQ. This will include a poster, flyer and website that will have downloadable resources that can be used by individuals in order to initiate their own BBQ.

Objective

     - Assure neighbours young flatters are nice. 
     -To show young flatters how rewarding and useful neighbourhood connection can be by making it fun and easy.
·    -To connect people and promote neighbourliness.  
·    -To benefit the mental health of the community.
·     -Ensure the neighbourhood is prepared for an emergency as a collective.
·     -To promote 5 ways to well-being promoted by the mental health foundation: connect, give, take notice, keep learning, be active.
·     -To achieve Koha by gifting the facilities needed to organise a neighbourhood event in exchange for community connections and creating ongoing relationships between neighbours.
·     -Help neighbourhood be prepared for a crisis, but giving the information and connections they need.

Audience

We are communicating neighbourhood in particularly we want to encourage young flatters who tend to move around a lot and not getting involved in the community to become more connected and aware of their neighbours.

Contextual tangibles and intangibles

Tangibles

Connection, Summer, BBQ, Food, Music, Games, Park, Trees, Young adults, Bright happy colours

Intangibles

Vibrant, Welcoming, Inviting, Bubbly, Warm, Happy 

First Concepts

Week 1 

After the first class we have both begun doing thumbnail concepts for our poster, using other poster designs as inspiration. We decided to do 2 A4 concepts each before the next class in order to see what ideas we both have.

We realised we were thinking too literal and need to think more about metaphors and creating a poster that is more engaging for the audience. We will continue to work on concepts keeping this in mind.